PAOK is the club that introduced the concept of design in Greek football, choosing to focus its digital and communication strategy around aesthetics. It’s a decision that offers the user a modern, high quality product experience that is a far cry from established industry norms.

To create a very special and completely custom branding profile, PAOK has collaborated with internationally renowned creators such as Dimitris Papazoglou, HelloVon, Alexis Marcou, NewStudio, and Beetroot, and the club has won some top awards such as the European Design Award , Sports OTT Awards, the Greek EVGE and the Digital Brand of the Year for 2019, and 2020.

The rapid growth of digital content through PAOK’s communication platforms created the need for a new collaboration that will offer quality solutions to the daily management of Social Media and the matchday experience.

PAOK’s New Media team therefore, is inaugurating their collaboration with Azzuu, who will undertake the creation of the visual identity of PAOK’s social media platforms through a series of exclusive digital designs and animated graphics.

Azzuu is one of the new and emerging forces in the field, having among its clientele the likes of UEFA, the Six Nations, and clubs such as Everton and Wolves.

«At Azzuu we are incredibly excited that for the 2021-22 season we will have the opportunity to work with a brand like PAOK,» said Azzuu Managing Director James Thomas, adding: «This creative collaboration is ideal for us as it allows us to marry our technological and design knowledge with the unique sense of style that PAOK has, and the world-famous passion that characterizes its supporters.»

Welcome on board Azzuu. Let’s design the future.