Until recently it was unimaginable for football to be associated with the words aesthetics and creativity. Neither was there any valid reason to discuss the case for digital development and content production that could be on a par with some of the big companies from industries such as advertising, design, development.

PAOK entered teh game to change this perception and stereotype, producing a consistent communication and digital strategy for the last few years. Firstly, the club established itself in the field of design, winning several EVGE awards for the Toumba Magazine, paokfc.gr, a series of posters for the Greek Cup finals, and the PAOK FC Official App. And after that, teh club has managed to conquered the top of the table in the digital arena.

In 2019, PAOK participated in the Digital Media Awards for the first time. It’s a competition that highlights and rewards the best digital creations in Greece, regardless of the subject matter. And up against multinationals, advertising and marketing agencies, the Double-headed Eagle won nine awards and was named Digital Brand of the Year for Greece.

And this year, 2020, has proved to be the year that PAOK has established itself at the very top of Digital Media, picking up seven more awards and dominating most of the categories in which it took part, while also retaining its title as Digital Brand of the Year for the second year in a row. PAOK TV received a Gold Award, as the best project of the year in Greece, while the way in which PAOK covered the impressive Super League championship celebration at the Toumba was also honored with a Gold Award.

The nominations were evaluated by a Jury of 35 Digital Media experts chaired by Helen Konstantopoulos, Vice President, International Circulation & Development of The New York Times.

The Digital Media Awards won by PAOK are as follows:

See in detail the list of winners of the Digital Media Awards by category:

Best Integrated Reporting / Transmedia Storytelling

GOLD PAOK FC: #TheNight to remember

The complete coverage of PAOK’s celebrations for winning the 2018-19 championship via the club’s media channels won a gold award in its category.

Best Digital Video Reporting / Storytelling

SILVER PAOK FC: THE INVINCIBLES MOVIE

PAOK TV’s film, The Invincibles Movie, was the only project awarded by the committee in its category.

Best Reader Interaction (Community Management / Messaging Services)

SILVER PAOK FC: We stay #PAOKatHome

Silver award for #PAOKatHome, with the club’s content keeping its supporters company during the Covid-19 pandemic quarantine period. Also the only award in the category.

Best Outstanding New Project / Product

GOLD PAOK FC: Disrupting TV rights – PAOK TV

PAOK TV changed the landscape in Greek football and won the gold award in the category for the best new project of the year.

Best Use of Other Social Media Platforms (Messenger, WhatsApp, Twitter, Viber, etc)

SILVER PAOK FC: Viber Community – Your chat buddy

The club’s Viber Community, your own chat buddy, who is there to keep you company and bring you the news of your favorite team in an alternative way. It was the only award in the category for the best use of non-traditional Social Media.

Best Campaign for Launch / Re-launch

BRONZE PAOK FC: PAOK Cameraman Trilogy

An award also for a PAOK cameraman. The three teasers of The Invincibles Movie went viral and were awarded by the jury as the top campaign.

Best Engagement Strategy

BRONZE PAOK FC: From fans, for fans

Finally, the club’s overall New Media campaign won a bronze medal in its category.

See in detail the list of winners of the Digital Media Awards by category: