PAOK wins Digital Brand of the Year award
The Future is Here. PAOK’s motto is adhered to each and every day, just as much out on the pitch with the team winning a superb domestic double, as it is off the pitch. On this occasion, it’s the club’s digital communication and visual brand identity that has shone through.
The work done by the club’s New Media department has received universal recognition at the Digital Media Awards, the largest digital event in Greece which includes and awards the country’s top Media Agencies.
But this time the main protagonist of the evening was a football club. PAOK won eight awards in different categories, and based on the overall score among all the contenders, also won the grand prize: The Digital Brand 2019 title.
«PAOK is not a Digital Media Agency. It’s a team, and a family that dares to think big, experiment, bring fresh ideas to the table, and apply them, breaks stereotypes, and creates. Also to create pioneering and original content, and create a new order of the quality of everything in Greek football and the Media, and as well as to invest in quality. And all of this is thanks to the full support of the Savvidis family and the administration of the club,» said PAOK’s New Media Director, Panagiotis Aroniadis.
PAOK won awards in the following categories:
PAOK FC Matchday Experience
Intergrated Reporting / Transmedia Storytelling
Bronze Award
The experience of a football match in the digital world. PAOK’s Matchday Experience and its coverage of the event via the available platforms.
The Big Picture
Best Photo Reporting / Storytelling
Silver Award
Even in our fast-paced times, the quality of images stands out. And PAOK has the best quality of photography thanks to Nikos Ververidis and his team. The Big Picture rules…
Transfer Deadline Day: The Video
Best Video Reporting / Storytelling
Gold Award
Thessaloniki, London, Porto. An international production with the support of Dugout for the unveiling of Sergio Oliveira. The vizualization of the Transfer Deadline Day culture won the gold award in the Best Video Reporting / Storytelling category.
PAOK FC Official App
Best App (Smartphone or Tablet)
Gold Award
Modern, easy to use, and with an exemplary design, PAOK’s app has become the best in Greece. Developed by Stonewave. Designed by Dimitris Papazoglou.
An interactive magazine cover
Best Home Page
Bronze Award
Another distinction for paokfc.gr which it was previously awarded in 2016 as the best in Greece. This time, PAOK’s website was awarded for its homepage. The «cover» of PAOK’s official site received excellent reviews for Stonewave’s usability and design (Designers United, Dimitris Papazoglou).
Turning Comment into content
Best Reader Interaction (Community Management / Messaging Services)
Gold Award
A pioneering project in the area of community management that even reached the point of being used by Barcelona, Benfica, Manchester City, as well as the BBC. Josip Misic’s presentation video topped the Best Reader Interaction (Community Management / Messaging Services) category.
Final 2018 – The Movie
Best Outstanding New Project / Product
Silver Award
The first sports documentary in Greece to be produced by one club. A legend in history which won over the the public. PAOK’s documentary on last year’s Greek Cup final did not leave the jury unmoved.
A black and white culture
Best Use of Instagram
Silver Award
In a world full of of images and colors, PAOK chose to go against the grain and go… black and white. The club’s Instagram profile, and black and white culture, have the prize to show for it.
Digital Brand of the Year
ΠΑΟΚ
The awards ceremony was concluded with the club receiving the grand prize for the top brand of the year, with the critics praising PAOK for the club’s overall presence in the digital world.
