The World Football Summit was declared open by Andrea Agnelli, chairman of Juventus and the European Club Association (ECA) and wrapped up with the appearance on stage by Ronaldo Nazário, the new chairman of Real Valladolid FC. The event boasted many important keynote speakers, such as La Liga president Javier Tebas, Juan Mata, Vítor Baía, Belgium national coach Roberto Martínez, AS Roma director of football Monchi and high-ranked managers of organizations and companies such as FIFA, UEFA, Facebook, Mediapro, Fox Sports, Microsoft and Sky Sports.

Τhe themes tackled by WFS covered all aspects affecting or shaping the development of the world’s most popular sport.

• Digital transformation of football, that opens new horizons for the clubs as creators of content and for the fans, who get to enjoy new services tailored to their wishes thanks to modern technologies.
• New tendencies regarding TV rights and digital platforms
• Use and exploitation of Social Media.
• Modern marketing options, able to change a club’s image.
• Financial Fair Play and financial balance in football.
• Case Study of the successful Russia 2018 FIFA World Cup.
• Development of women football.
• Opportunities in the Chinese and Asian football industry.
• Data analysis from matches and trainings
• Football development in Latin America.
• Evolution of eSports.

PAOK FC were represented in the World Football Summit by their New Media Director Panagiotis Aroniadis.

Marian Otamendi, director of the World Football Summit organizing team, spoke to paokfc.gr: «The summit managed to bring together more than 100 keynote speakers of the highest level, 60% non-Spanish – 48% of the attendees came from abroad. We boasted the participation of 160 football clubs from around the world, among them Greek Cup holders PAOK«.