The centre stage of Onassis Cultural Centre hosted some of the brightest minds of Greece in the field of visual communication. On the occasion of the Greek Graphic Design and Illustration Awards (EVGE) 2016.

PAOK were among the honoured guests as the only representative of football. Standing against the damp atmosphere created by corruption, the “Double-Headed Eagle” were there to remind everyone that there is no shortage of aesthetics in football. One just has to see it from the right angle and inject the proper philosophy into it. That is how PAOK function, keeping up with the developments on visual communication and new media.

PAOK effort to differentiate themselves from ugly stereotypes reigning in the sport was warmly greeted at the EVGA 2016 event. The club won four distinctions:

• EVGE award for best logo: 90th anniversary logo
• EVGE award for best info website: paokfc.gr
• Accolade in “Magazine” category: Toumba Magazine
• Accolade for the 90th anniversary company identity

“That a football club is represented here in the Onassis Cultural Centre, at a design awards event, may seem as an oxymoron to most of you”, PAOK FC New Media manager Panagiotis Aroniadis said. “But design, just like football, is a form of art and promotes culture. Regardless or recent developments caused by corruption.

During the last three years, PAOK FC have kick-started a huge effort to build a new philosophy around football. To change the way we look at and deal with football. We are very happy for the response to our efforts and we will keep on trying to attract interest for all the right reasons”.